Challenge
Enterprises often involve the knowledge, experience and ideas of stakeholders too late in the process of developing new products and services. The knowledge of the crowd is unused and the success rate of new initiatives decreases.
By involving stakeholders, such as existing customers, affiliates, distributors, employees and distributors in an accessible way for new initiatives, new "gems" by the enterprise are detected quickly.
Especially stakeholders "on a distance", people or companies who usually are less interested and often have less impact on your organization are not always willing to share their ideas. It may be that your organization is not in their "top of mind". However, ideas of this group can be very innovative and can provide new insights, as this group often remains below the radar. The involvement of this group, the crowd can lead to real new innovations.
Approach
The Smart Suggestionbox is a "classic" suggestionbox op a website, intranet and/or extranet, which give the stakeholders (crowd) the ability to share their ideas. A stakeholder has the ability to share his idea fully anonymous.
Within the organization a small team is formed who have the ability to evaluate ideas based on answering an questionnaire, liking ideas and give feedback.The advanced assessment model, which is configured per client, calculates the assessment of the team's scores for all ideas. The questions, number of questions and the weightings are customer specific.
Results
Based on the assessment model potential interesting ideas can be selected that could be developed further. They could be the input for Innofication's serious game.
The advanced assessment model is transparent and give insights how different ideas are valued. It is not random. It delivers a wealth of new insights to innovative organization. The Smart Suggestionbox is an effective instrument to quickly get insights in the ideas or issues within your eco system!
